Retail in Motion

How are technological advancements and evolving consumer expectations transforming the global retail landscape? Joined by a vice president of digital and e-commerce, a creative director, and a retail podcast host, we dive into the real-world application of AI, the resurgence of physical store discovery, and what it takes to cultivate genuine brand authenticity in an increasingly digital world.

Talking Shop With

A woman with shoulder-length brown hair wearing a black top, smiling softly.
A woman with shoulder-length brown hair wearing a black top, smiling softly.

Mirna Saffouri is a PMP-certified marketing executive with over 20 years of experience in retail, specializing in digital growth, ecommerce, branding, and content strategy. As Vice President at La Vie en Rose, she plays a key role in advancing the company’s digital capabilities, contributing to major platform implementations and helping drive the integration of systems supporting the brand’s evolving omnichannel retail strategy.

Known for her collaborative leadership style, Mirna is passionate about building strong teams and enabling them to achieve meaningful results.

A woman smiling, wearing a black pinstripe blazer and dark shirt, standing against a white background.
A woman smiling, wearing a black pinstripe blazer and dark shirt, standing against a white background.

Emma Cusson is Creative Director and Partner at 1Milk2Sugars, where she helps wellness, beauty, and lifestyle brands translate purpose into compelling digital experiences. With a sharp creative vision and strategic mindset, she leads brand storytelling, creative campaigns, and community focused digital work that drives meaningful engagement. Emma was also named one of PR In Canada’s 2025 Top 40 Under 40, highlighting her leadership and influence in the industry.

Paula Macaggi is a recognized thought leader in the retail industry. She has been named a RETHINK Retail Top Retail Expert, received the NRF “The Retail Voice” Award, was recognized as one of Retail Voices 2026, and was included in the RTIH Top 100 Retail Tech Influencers.

Paula is also the creator and host of OFFBounds, a weekly video podcast featuring executives behind some of the world’s most recognized retail and consumer brands. Across 100+ episodes, Paula has had candid conversations with CIOs, CMOs, and CEOs about what’s actually working—and what isn’t—across commerce, technology, and customer experience.

A woman with shoulder-length brown hair, smiling, wearing a black top, against a white background.
A woman with shoulder-length brown hair, smiling, wearing a black top, against a white background.
A smiling man with short dark hair and a beard wearing a checkered button-up shirt, indoors with warm lighting.
A smiling man with short dark hair and a beard wearing a checkered button-up shirt, indoors with warm lighting.

Richard Sejean is a marketing practitioner and faculty lecturer at Concordia University’s John Molson School of Business. Based in Montreal, he has nearly 20 years of experience at the intersection of marketing, technology and business and holds a master’s degree focused on consumer behaviour.